AdWords Keyword Tool Is No More, Enter Keyword Planner
Google’s AdWords Keyword Tool is officially dead. It now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.”
Was Google replacing the Keyword Tool a good move?
Google announced back in May that it was combing Keyword Tool and Traffic Estimator into a new tool called Keyword Planner.
“Behind every successful AdWords campaign are well planned out keywords and ad groups,” said AdWords product manager Deepti Bhatnagar at the time. “In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”
“We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” Bhatnagar added. “You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.”